05 · Case study
A revenue-first marketing agency.
Katch Media runs Meta and Google ads for businesses that want a steady flow of enquiries. The site says so in its first line, proves it with client work, and only asks for a conversation from founders who are a fit.
The agency's promise is one goal: more customers for your business. The site avoids agency clichés (“not 10 social media posts a month”) and leads with the outcome.
I designed the website and landing pages. Hand-drawn highlights and arrows give a serious, results-first brand a human voice.
The goal
Turn a sceptical founder into a “Pitch your business” conversation, and let the wrong fit filter themselves out.
Before opening Figma, we sit down over a coffee and talk.
What are we building? Who is it for? What problem are we solving? What does success look like?
On Katch MediaAn agency that sells results, and a site that must turn founders into conversations.
We look for the best beans before we brew.
We study competitors, users, trends and references to understand what works, what doesn't, and where we can do something different.
On Katch MediaHow agencies usually sell (deliverables and promises), and how Katch can sound different.
Now we work out the right mix.
We map the user journey, information architecture and key interactions, turning a messy idea into a clear plan.
On Katch MediaPromise, proof, problem, method, start: one story from top to bottom.
No fancy latte art yet. Just getting the shape right.
We create wireframes and explore different layouts and flows before spending time on the final visual design.
On Katch MediaLayouts for the hero, the client proof and the four-step start explored before styling.
Now the personality comes in.
Typography, colours, imagery, motion and visual details come together to give the product its character.
On Katch MediaDeep teal and lime on paper grey, with hand-drawn marks for a human voice.
Good experiences need a system behind them.
We build reusable components, styles and design rules so everything stays consistent as the product grows.
On Katch MediaButtons, cards and highlight marks set once and reused on every landing page.
A static design starts coming alive.
We prototype interactions, transitions and micro-animations to experience the product before development.
On Katch MediaVideo testimonial cards and hand-drawn highlights planned to give the page life.
Time to take it from the counter to the customer.
The designs are developed into a responsive, functional product while keeping the original experience intact.
On Katch MediaBuilt as a responsive website with landing pages.
We taste everything before serving it.
We test responsiveness, interactions, usability and visual details, then refine whatever doesn't feel right.
On Katch MediaEvery page checked on phones and desktop, then refined.
The experience is ready for the real world.
We launch, monitor performance and make sure the final product feels as good in reality as it did in Figma.
On Katch MediaLive at katchmedia.co.
The one action the site wants, Pitch your business, is green. It is in the nav and repeated down the page.
Scroll sideways to see the whole flow
Revenue-First
Inter · 800 · headlines
We help businesses get consistent leads and customers using paid ads.
Inter · 400 · body and interface
What shipped, and where you can see it.
Free intro call, fixed quote.