02 · Case study
Buy and sell premium number plates across all 7 Emirates.
A marketplace where owners list VIP number plates and buyers find them, filter them and contact the seller directly. No middlemen, in English and Arabic.
Luxury Plates lists plates with 1 to 5 digits from Abu Dhabi, Abu Dhabi Classic, Dubai, Dubai Classic, Sharjah, Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain. Buyers call or WhatsApp the owner. There is no middleman.
The site works in English and Arabic, and a Flutter app sits beside it. I designed the product from the first screen and built it.
The goal
Let a seller go from listing to live in under a minute, and let a buyer narrow a long list of plates to the few that matter.
Before opening Figma, we sit down over a coffee and talk.
What are we building? Who is it for? What problem are we solving? What does success look like?
On Luxury Plates UAESellers who want full value and buyers who want an exact number, with no middleman.
We look for the best beans before we brew.
We study competitors, users, trends and references to understand what works, what doesn't, and where we can do something different.
On Luxury Plates UAEHow plates are described and traded: emirate, plate code, digits and pattern.
Now we work out the right mix.
We map the user journey, information architecture and key interactions, turning a messy idea into a clear plan.
On Luxury Plates UAEBrowse by emirate and digits, search with filters, and a quick listing flow for sellers.
No fancy latte art yet. Just getting the shape right.
We create wireframes and explore different layouts and flows before spending time on the final visual design.
On Luxury Plates UAEPlate-first cards and filter forms explored before the final visuals.
Now the personality comes in.
Typography, colours, imagery, motion and visual details come together to give the product its character.
On Luxury Plates UAEA clean white canvas with royal blue actions, so the plates themselves supply the colour.
Good experiences need a system behind them.
We build reusable components, styles and design rules so everything stays consistent as the product grows.
On Luxury Plates UAEOne plate card and one filter pattern, reused across every emirate and digit page.
A static design starts coming alive.
We prototype interactions, transitions and micro-animations to experience the product before development.
On Luxury Plates UAEFilter, favourite and contact interactions planned: call or WhatsApp in one tap.
Time to take it from the counter to the customer.
The designs are developed into a responsive, functional product while keeping the original experience intact.
On Luxury Plates UAEBuilt as a website and a Flutter app, in English and Arabic.
We taste everything before serving it.
We test responsiveness, interactions, usability and visual details, then refine whatever doesn't feel right.
On Luxury Plates UAESearch filters and the Arabic layouts checked, then fixed where they broke.
The experience is ready for the real world.
We launch, monitor performance and make sure the final product feels as good in reality as it did in Figma.
On Luxury Plates UAELive at luxuryplates.ae, with new plates listed daily.
The seller path is green. Buyers reach a seller in one tap, so there is no checkout to design.
Scroll sideways to see the whole flow
PREMIUM NUMBER PLATES
System sans (Segoe UI, Noto Sans) · 600 · uppercase headlines
Select the perfect number plate by filtering digits for exclusivity and prestige.
Same family · 400 · body and interface
What shipped, and where you can see it.
Free intro call, fixed quote.